The Hacker's Guide to Customer Experience

In today's world, Customer Experience is the only true differentiator

Customer Experience (CX) can be defined as a customer’s interaction with a company or brand, at all touchpoints. A touchpoint can be defined as a way in which the customer interacts with a brand or the business during the customer journey. Customer satisfaction and customer loyalty are directly proportional to the experience that customers have received from your brand.

What do Apple, Emirates Airlines, Nordstrom, Zappos, and Amazon all have in common? Hint: It’s not because they sell superior products. Rather, they focus on eliciting positive emotions from their customers. These companies align their entire company including the frontline, to their brand’s core values which is to deliver consistently great customer experience.

You will learn about:

Introduction to CX
How and why CX can help you exceed your customer’s expectations
What makes a great CX program
Developing a deep level of customer understanding with a Customer Journey framework
CSAT vs. NPS vs. CES: which type of customer loyalty measurement should you focus on
Benchmarking your NPS and what is considered a strong score

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The QuestionPro CX Trend Guide for 2023

What are the CX trends for 2023 and how to understand and meet customer expectations throughout their journey. Get the CX trend guide now and dive into the predictions for this year delivered under the lens of six remarkable CX industry experts.

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The Hacker's Guide to Customer Experience

In today's world, Customer Experience is the only true differentiator

You will learn about:

Get this guide for free!

Learn more about QuestionPro CX

The QuestionPro CX Trend Guide for 2023

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The Experience Journal