Real-Time Governance – A Blue-print for Government Experience

Know what real time governance is and how it empowers citizens
Introduction & Executive Summary The pandemic has been tantamount to displaying just how essential services provided by the government can be...
Sindhu Sreenath
Aug 30, 2022 11 min read

Finding the Leverage Point in CX Programs

Back to basics - CX Business Model and Strategy
“Can you picture Richard Branson dreaming of a high Net Promoter® Score when launching the Virgin Group? Did you ever hear...
Alexis G. Herrera
Jul 29, 2022 7 min read

Breaking Silos between UX, CX and MRX

Mitigate and reduce inefficiency with a centralized platform
EXECUTIVE SUMMARY Over the past decade, top-performing companies have afforded UX, CX, and MRX teams more operational independence. And for a...
Nick Freiling
Jun 23, 2022 5 min read

Agile market research: New technologies, new opportunities!

A complete guide to conduct market research that meets the dynamic needs of organizations
Introduction Traditional market research has always been extremely time-consuming and expensive as the resources required to understand, strategize and execute market...
Aditya Bhat
May 26, 2022 31 min read

Competence is Not a Differentiator, Competence With Empathy is.

Opening up the next frontier in retention and growth
Executive Summary Research shows that emotions are the key factor when making a decision. Without any emotions, we are not able...
Vivek Bhaskaran
Mar 26, 2022 22 min read

Continuous Discovery for Insights

The intersection of curiosity and insights with a company
Introduction (What is Continuous Discovery?)  Insights professionals are generally tasked with predicting the future either by looking at the past or...
Dan Fleetwood
Jan 24, 2022 9 min read

NPS & Churn

Isolate, Identify & Predict
Introduction NPS is a widely used methodology to measure CX. In fact, it’s nearly ubiquitous and has gained a massive following...
Ken Peterson
Dec 4, 2021 6 min read

Research Repositories & Knowledge Graphs

A practical guide to building a sustainable research organization
Executive Summary Over the last few years, companies have recognized that research, not limited to Product, Consumer, and UX, has become...
Kristi Zuhlke
Oct 13, 2021 16 min read
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