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Example: Multiple Choice Question This question can also be formatted for questions that use pick 1 of n answers, exactly k of n answers, or as many as k of n answers. Scales may be arranged horizontally or vertically and the presentation of answer items may be randomized to control order bias.
Example: Rank Order Question
Employees -- Select -- 1 2 3 4 5
Customers/Clients -- Select -- 1 2 3 4 5
Web Site Visitors -- Select -- 1 2 3 4 5
Special Market Segments -- Select -- 1 2 3 4 5
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