TURF Simulator - How it works?

To access the TURF Simulator:

Goto : Analysis. Select TURF Analysis from the drop-down.

Click on the Run Analysis link.

Click on the Simulator tab.
Set the Dataset in the drop down in Step 1.
Set the Simulation Count value in the drop down in Step2.
Click on the Simulate Choices button.

This is how the simulation output will look like:

What is the TURF Simulator and how can it help me?

The TURF Simulator can give you One-Click access to Optimal configurations for maximizing reach. Reach or Coverage is defined as the proportion of the audience (target group) that chooses a particular option. The TURF Simulator runs through every possible configuration of 'n' choices at a time and gives you a sorted order of "Reach %".

License

This feature is available with the following license :

Research Edition

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